Everyone is talking about design—but who’s reading the content?
A recent conversation sparked a reflection that is worth putting on record: we have noticed how often design gets more attention than editing in our projects. Clients (and sometimes we ourselves) get excited about the look and feel of a product—mockups, colours, layouts. However, when it comes to reviewing content, there is often less energy in the room.
This is not a complaint—it is an observation. And it makes sense. Design is visual, immediate, and emotionally engaging. It is easier to react to than a paragraph of text. However, we also know that great design cannot save poor content. If the messaging is unclear or unpolished, no amount of visual brilliance will make it land well.
Why we gravitate toward design
It makes sense. Design is visual, immediate, and emotionally engaging. You do not need special expertise to say, “That looks great!” Good design feels like progress—it makes the project feel real.
But here’s the catch: design might catch the eye, but content earns the trust.
Even the most stunning design cannot save the core message if it is unclear, inconsistent, or poorly structured. In fact, great design can sometimes make weak content more obvious.
Editing is where the magic happens
Editing is not just about fixing typos. It is about shaping voice, refining structure, and clarifying ideas. It is where we decide what is being said, how it is being said, and why it matters to the audience. It is strategic.
Strong editing ensures that the final product is not just beautiful but meaningful, credible, and effective.
Why the imbalance persists
Part of the issue is the process. Editing often happens behind the scenes, long before design begins. By the time visuals come into play, there is a perception that the content is “done,” even when it still needs work.
There is also a confidence gap. People are often more comfortable commenting on visuals than on writing. It feels easier to say, “Let’s try a different font,” than, “This paragraph needs clarity and tighter logic.”
Bringing balance back
At Epsilon Publishers, we believe that editing and design should go hand in hand—because great publishing is not just about how something looks but what it says and how well it connects with its audience.
That is why we support professionals across Africa with end-to-end publishing services that prioritise both substance and style. From editing and design to translation and printing, our goal is to ensure that every piece of work reflects the clarity, authority, and cultural relevance it deserves.
We are not just polishing pages—we are helping document, preserve, and elevate Africa’s professional expertise in ways that make it accessible, credible, and enduring.
While design draws attention, editing earns trust. When we give equal weight to both, we produce work that looks good and leads well.
At Epsilon Publishers, we are here to help make that balance a reality. Let’s not allow great ideas to be lost in translation—visually or verbally. If you are ready to lead with clear, compelling content backed by thoughtful design, we are ready to support you every step of the way.
