It’s a MICE World

Zuri Events re-launched It’s a MICE World magazine at its in-person conference held from 9–11 September 2025 at KICC, Nairobi, marking both its first live event since the COVID-19 pandemic and the company’s 18th anniversary. The magazine returns with a fresh direction, now published quarterly (three issues per year).

The purpose of It’s a MICE World was to shape thought leadership in the Meetings, Incentives, Conferences, and Events (MICE) space, strengthen relationships, build new partnerships, and spotlight success stories across industries. Its audience includes governments, International Government Organisations, International Non-Governmental Organisations, Non-Governmental Organisations, policymakers, and the private sector.

In a changing post-pandemic landscape, where funding dynamics and industry needs have shifted, the magazine positions itself as an authority on how the MICE sector is evolving and adapting to these new realities.